Friday, 13 March 2015

Simsubbing Super Bowl Ads

Q72: Will Bell's appeal of the CRTC's Super Bowl simsubbing decision at the Federal Court of Appeal succeed in overturning that decision?
Yes: 25%
No: 75%
(Decisions by other courts are irrelevant.  The Federal Court of Appeal must substantially overturn the CRTC's decision, but not all of the decision must be overturned)

In a recent decision, the CRTC banned simultaneous substitution (simsubbing) of ads for the Super Bowl starting in 2017.  Bell is attempting to appeal the decision at the Federal Court of Appeal.

I do not think Bell's appeal will succeed, for similar reasons as the Mobile TV App Appeal.  This case might be harder for the CRTC to defend, as the decision seems less motivated by general principles.  On the other hand, it is a smaller change, which might help the CRTC.

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